Partners in Online Locally own different businesses in Marketing & Information Technology to Software Developement & Business Development. Online Locally is a joint venture to serve local business in the Richmond, Va and surrounding area. We specialize in generating sales from online efforts for local businesses. We are not only a service to get you listed on Google. We do much more than just getting you on Google.
Some of our main services include:
- PPC (Pay-Per-Click) – PPC incompasses buying clicks or visitors online through a few different avenues. Targeting different keywords (searched and content related), sites, videos, mobile, groups and domains to name a few. Pay per click can be a very powerful method of marketing, however, should not be scaled until a number of variables or numbers are collected on your site. (Ex. What is your conversion rate? What is your Avg. Order Size? What is the lifetime value of a customer? and many more). Before you begin just buying clicks or visitors, do you know which keywords to buy? Do you know what you can afford to buy them for while making a profit? We have managed campaigns for hundreds of small businesses and larger sized clients. We buy hundreds of thousands of dollars in PPC alone each month and years of experience, tools and growing knowledge of PPC.
- Local Maps & Places – The most popular by is Google Places (formally “Google Local Business Center”). Millions of people use Google every day to find places in the real world, and we want to better connect Place Pages – the way that businesses are being found today – with the tool that enables business owners to manage their presence on Google. This is a critical piece to establishing your online presence.
- Search Engine Optimization – Search Engine Optimization is a constant moving target referred many times as “The Google Dance”, the google algorithm constantly changes to enhance customer experience. This means it can be very hard to get listed on top results (organically) than you might think unless, however, you know a good amount of what Google likes to see to get/be listed in the top results. We have been doing SEO for over 8 years and we learned very quickly that getting listed for your product/service can mean life or death when it comes to your business. There is so much volume of traffic that if you are getting exposure like you should, your business will profit in a big way. We both consult & manage small business websites for SEO. We work many different ways to make sure you (the SBO) is comfortable until you see results.
- Email Marketing – Email marketing is one of the best ways to stay in touch with your clients. Not only is it economical, but you can customize your message for specific groups of clients and design professional layouts without the cost of printing, sorting and mailing. Staying in touch with your customers is not always easy to do. You can have personnel dedicated to contacting your clients on a routine basis, but that can get very expensive and time consuming.
- Ecommerce Websites - We provide a wide range of eCommerce Solutions to help your business generate new revenue and increase current sales numbers. Recognizing the staggering increase in consumer online buying power, we are on the forefront of developing eCommerce web solutions for your company that will allow you to tap into new retail markets and send your profits soaring.
- Social Media – It’s amazing to think that this industry is still in it’s infancy, yet it is quickly becoming the norm when marketing online. Depending on what you are offering, Social Media may or may not make sense. We pride ourselves on the expertise we have in Social Media, just because we are so “into it” ourselves. Still the wild west, social media still remains in its infancy and there are so many possibilities to grow a brand, service and product through different methods via social media including: Games, Viral, Promotions, Coupons, Contests, Apps and so on. We can get your service and/or product out to thousands of different local highly targeted consumers in your area, in addition to getting them to share and talk about what you are offering.
- Reputation Managment – New to our mix of services, Reputation Management is one of the fastest growing areas online, however, still very small – but the benefits seem to be out performing Social Media. Reputation Management is just that, managing your businesses reputation online and getting you the positive feedback, testimonials and discussion online. In addition, managing any negative posts or feedback about your businesses. With over 80% of all consumers researching online about any purchase online and offline – having positive results is critical. With posts, chats, testimonials, ratings, .etc happening every hour; we keep your reputation clean and positive online. Making your business the “winner” and clear choice to do business with and/or buy from.
- Local Mobile Marketing - Mobile is set to overtake computers for websurfing by 2013.
No business can afford to ignore mobile anymore. Our services take advantage of mobile to bring your business to the forefront when customers are most likely to buy. Whether in the area at the time or have recently visited your store. We use the latest in mobile advertising, maps optimization, and more to synthesize a marketing strategy that grows your business. - Web Development & Design – Full-service website design and development, including custom website creation, ongoing website maintenance, custom graphic design, web hosting, domain registration and more.
- Offline to Online - Tracking results from offline media can be a hard thing to do! Spending every dollar offline means you need the ability to track customers coming to your site while searching for you online from that same offline spot. We can help! We have run and managed million dollar ad campaigns tracking offline media to online results. Call for a cup of coffee and lets discuss how we can help or just pick our brains little.
