Lead Generation - Local Level

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Lead Generation OL conducts online market research surveys within geo-targeted communities, gaining the opinions and feedback on a variety of issues. This local touch and feel considerably raises the response levels of consumers who are willing to share their thoughts on local city issues, quality of life and factors that influence buying decisions. The NeighborHood Survey program takes the guesswork out of hitting your target audience!

It's Easy! Marketing to the OL panelists is typically done using a two-step approach with 5 easy steps. We will first add the questions that would qualify your prospective customers. If consumers respond positively to those questions, the survey conditionally branches to a lead form on your behalf, otherwise consumers continue with the survey. For those consumers who respond positively to your questions but do not complete the lead form, they are flagged in our database so that we can create a targeted list based on your criteria. The final step is a follow up solo email campaign sent to your qualified prospects with your featured offer.

Types of NeighborHood Survey Services

Customer Retention Surveys
Acquisition/Market Research Surveys
Website Surveys
Sponsored Questions with Lead Generation
NeighborHood Survey Reports

Technical Feature Set Includes

Over a dozen types of question formats.
Require answers or control survey with skip logic.
Randomize answer choices to eliminate bias.
Control over colors and survey layout.
Pop-Up invitation generator or send the survey invitation via email.
Real-time reporting available!

Alternatively, a co-registration process can be embedded after your series of questions, with a simple opt-in check box. These records will be sent to you nightly, which will include at a minimum: email address and answers to your questions.

Survey Inclusion:
     Questions and graphics
     Lead Form URL or Lead Form Fields
     Email Address for Lead Routing

You can use our standard template, which would require:
     250 x 250 graphic
     Trackable URL
     Text copy (for Text Version)
     Subject Line

Or Send us solo creative, which includes:
     HTML Version
     Text Version
     Subject Line